Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. Author Richard Copping recounts the Beetle's colorful story including the essentia
Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign.. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60sMr Copping lives in England. He is the author of Shire's VW Camper and Microbus. Lifelong Volkswagen enthusiast Richard A.
. Copping has written over a dozen books covering a variety of models, and regularly contributes articles to a number of magazinesHowever, the war stories which he articulately describes are marred by his never missing an opportunity to take swipes at former partners or talk despairingly about his major client. Maybe they just reflect our nature as humans - imperfectible.. He in Louisiana and myself in Tennessee. For me, the book was a journey of shared events seen through a viewpoint I would love to be connected with and chat over a few beers with. Wish it also came as Hardback. "Whiteboy" works because both aspects, the fire and the historical relevance, are not only covered, but conveyed in such a way as to make us examine what this country is all about. Kevin McGrewEducational PsychologistDirector, Institute for Applied Psychometrics. It seems to be our lot as humans in a society to have our institutions swing back and forth between imperfect positions. The greatest tragedy (except for murder victims) of it all seems to me the huge time delays in resolving cases. Even so, I could not put this book down. I'll admit that the subject of this book is not something I usually gravitate to, but I received it as a gift, and was pleasantlyAbout the Author Lifelong Volkswagen enthusiast Richard A. . Mr Copping lives in England. Copping has written over a dozen books covering a variety of models, and regularly contributes articles to a number of magazines. He is the author of Shire's VW Camper and Microbus- Title : Volkswagen Beetle (Shire Library)
- Author : Richard Copping
- Rating : 4.95 (808 Vote)
- Publish : 2014-12-8
- Format : Paperback
- Pages : 64 Pages
- Asin : 0747814473
- Language : English
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